Google Analytics guides for small sites
Plain-words, step-by-step guides to Google Analytics 4, Search Console and Stripe for small sites: setup, signups, sales, AI traffic and Google search.
Step-by-step guides to Google Analytics 4, Google Search Console and Stripe, written in plain words for people who run small sites. Each one answers one question, with the exact menus to click, and works whether or not you use SimpleDash.
Set up Google Analytics 4
Set up GA4 properly, start to finish
The full checklist, in order, for a small site.
Add GA4 to your website
Account, property, stream and tag, in about five minutes.
Check GA4 is collecting data
Realtime, DebugView, and the five usual problems.
Add GA4 with an AI coding agent
A ready prompt for Claude Code, Cursor or Copilot.
Platform guides: Next.js · WordPress · Webflow · Framer · Shopify · Ghost · Lovable · Squarespace · Wix · Carrd · Astro · HTML · Tag Manager
Signups, sales and campaigns
Track signups
With one line of code, or none.
Track purchases and revenue
The purchase event, including after Stripe Checkout.
Stop Stripe taking credit for sales
A two-minute fix for misattributed sales.
UTM links for launches
See which post, email or campaign worked.
Understand your traffic
See ChatGPT and Perplexity traffic
Find and group visitors from AI assistants.
Why is direct traffic so high?
What direct means and what you can fix.
Your traffic dropped?
A step-by-step check to find what changed.
Why GA4 is late
How long Google takes to add visits.
Google search
Use Search Console to grow Google traffic
The four numbers and four weekly habits.
Searches close to page 1
The cheapest wins in SEO.
Revenue and building in public
Which sources bring paying customers?
Connect visits to sales, without guessing.
Share your stats publicly
A public stats page for building in public.
New to the terms? See GA4 in plain words.
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