How to share your website stats publicly
Share your site's visitors and growth on a public page when you build in public. What to share, what to keep private, and how to set one up for free.
A public stats page shows your site's numbers to anyone with the link: visitors, a chart, top pages, where people come from. Founders who build in public use one to share progress honestly. Share traffic and growth, keep anything that identifies customers private, and pick a tool that shows only what you choose.
Why share your numbers
- Trust. Real numbers are more convincing than "we're growing fast".
- Accountability. A public page keeps you honest with yourself.
- Content. Launches, spikes and milestones become posts people want to read.
- Feedback. People point out things you missed: a page that works, a source you ignored.
What to share, and what to keep private
| Usually fine to share | Keep private |
|---|---|
| Visitors and page views | Anything about individual visitors |
| The visitors chart | Customer names or emails |
| Top pages and sources | Your notes and internal plans |
| Countries and devices | Exact revenue, unless you choose to |
| Live visitors | Your analytics account details |
Can Google Analytics make a public page?
Not directly: GA4 reports need a Google sign-in with access to the property. You can build a shared report in Looker Studio, but it takes setup, and you need to check carefully what it exposes.
Set one up with SimpleDash (free)
Sign in to SimpleDash with the Google account that has your GA4 property.
On the dashboard, choose Turn on in "Share your stats publicly?", or open the site's settings and turn on Public page.
Choose the cards to show. Visitors, the chart, sources, pages and countries are on by default; add AI traffic, devices or live visitors if you like.
Copy the link (simpledash.app/p/your-site) and share it.
Chart notes, your email address and your GA4 property ID never appear on it. See a live example.
Tips for building in public
- Share the link once, then post milestones. "1,000 visitors this month" with the page link beats a screenshot every day.
- Explain the spikes. A sentence like "launched on Product Hunt" makes the chart a story.
- Be consistent. Same day each week or month, good weeks and bad.
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