Find pages that are seen on Google but not clicked

A page that appears often in Google but gets few clicks for its position usually has a title or description that doesn't make people want to click. Find these pages in Search Console's Performance report, compare each one's click rate with your other pages at a similar position, and rewrite its title and description.

Why compare with your own pagesCopy Anchor Link

Click rates depend heavily on position: the first result gets far more clicks than the eighth. So compare a page only with your own pages at about the same position, not with a general "good CTR" number you read somewhere.

Find themCopy Anchor Link

Fix themCopy Anchor Link

1. Check what people searched. Click the page, then Queries. Does your title match those searches?
2. Rewrite the title. Lead with what the searcher wants, in their words. Keep it under about 60 characters so it isn't cut off.
3. Rewrite the description. One or two sentences that answer the search and give a reason to click. Google may still choose its own snippet, but a good one is used often.
4. Wait and compare. Give it two to four weeks, then compare CTR before and after.

When a low click rate is fineCopy Anchor Link

• The search wants a quick answer that Google shows directly.
• The search isn't really about your page (your page ranks by accident).
• Big brands or ads take most clicks above you.

RelatedCopy Anchor Link

• Find searches close to page 1
• Use Search Console to grow Google traffic