How to add Google Analytics 4 to a plain HTML site

For a plain HTML site, paste the Google tag into the <head> of every HTML page, right after the opening <head> tag. If your pages share a template or include file, put it there once.

The codeCopy Anchor Link

Copy your own tag from GA4 (Admin → Data streams → your stream → View tag instructions → Install manually). It looks like this:

<!doctype html>
<html lang="en">
  <head>
    <!-- Google tag (gtag.js) -->
    <script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
    <script>
      window.dataLayer = window.dataLayer || [];
      function gtag() {
        dataLayer.push(arguments);
      }
      gtag("js", new Date());

      gtag("config", "G-XXXXXXXXXX");
    </script>

    <meta charset="utf-8" />
    <title>My site</title>
  </head>
  <body>
    …
  </body>
</html>

Every page, not just the homepageCopy Anchor Link

A page without the tag isn't counted. On a site with many files, use your editor's find-in-files to check every .html file contains gtag/js?id=. Static site generators (Hugo, Jekyll, Eleventy) have a base layout or head partial: put it there.

Check it worksCopy Anchor Link

Upload the pages, open your site in a private window and look at GA4's Realtime overview. More ways to check.

RelatedCopy Anchor Link

• Track signups
• Exclude your own visits