What brings customers

With Pro, the What brings customers card shows two sources for every signup and sale: where the person first found you, and the last visit, the one it happened on. They are often different. Someone finds you on Reddit, comes back a week later through a Google search for your name, and buys. Google gets the credit in most reports; this card shows that Reddit found them.

What the card showsCopy Anchor Link

At the top, a switch for Signups and Sales (when both are set up), and up to two lines when something stands out. For example:

• "7 of your 14 sales came from people who first found you through reddit.com; 2 happened on a visit from reddit.com."
• "Google was the last visit for 9 sales; for 6 of them, the person first found you somewhere else."

Under them, Time from first visit: how many signups or sales happened on the same day as the first visit, within a week, within a month, or later.

Then three tabs:

• By source: each source with First (signups or sales by people who first came from it) and Last (signups or sales on a visit from it). More adds revenue by first and by last visit, when GA4 has purchase values.
• Paths: first visit → last visit, such as "reddit.com → Google", by count.
• Landing pages: the page the visit started on, with its signups or sales and visitors.

Where the numbers come fromCopy Anchor Link

Every number is Google Analytics' own count, as GA4 reports it. SimpleDash doesn't estimate anything or split a sale into fractions.

• First is GA4's first user source: where the person came from the first time GA4 saw their browser. It never changes for that person.
• Last is GA4's session source: where the visit with the signup or sale came from. GA4 skips direct visits here when it knows an earlier source, so someone who came from X and typed your address later still counts as X.
• Time from first visit compares the day of the first visit with the day of the signup or sale.

First user source vs session source in GA4 explains the difference in more depth.

LimitsCopy Anchor Link

• One browser. Someone who switches from phone to laptop, or clears cookies, starts over as a new person, so their first visit is the first one on that device.
• Not recorded. GA4 has no first source for people who first came before GA4 was on your site. They show as "Unknown".
• GA4's own limits. GA4 can hold back very small numbers to protect privacy, and, depending on your property's settings, fill in for people who declined cookies with its own modelling. SimpleDash shows what GA4 reports.
• Events, not people. The counts are signups and sales, so one person who buys twice counts twice.
• Revenue is GA4's own purchase value, shown only when GA4 has one. Track purchases in GA4.

Set it upCopy Anchor Link

The card needs a signup action, a sale, or both.

RelatedCopy Anchor Link

• What changed
• From traffic to revenue
• Revenue from Stripe