GA4 terms in plain words
The plain word SimpleDash uses for each Google Analytics 4 and Search Console term, so you can find any SimpleDash number in GA4 and back again.
SimpleDash uses plain words instead of Google Analytics jargon: "Visitors" instead of "Active users", "Seen" instead of "Impressions". This table maps every word on screen to the GA4 or Search Console name behind it.
| In SimpleDash | In Google Analytics or Search Console |
|---|---|
| Visitors | Active users (activeUsers) |
| Page views | Views (screenPageViews) |
| Avg. time | User engagement duration ÷ active users |
| Signups | Event count of the key event you choose |
| Sources | Session source (sessionSource) |
| Channels | Session default channel group (sessionDefaultChannelGroup) |
| Pages | Page path (pagePath) |
| Landing pages | Landing page (landingPage) |
| Countries and cities | Country and city (country, countryId, city) |
| Devices | Device category, browser and operating system |
| Actions | Event count by event name (eventCount by eventName) |
| Right now | Realtime active users, last 30 minutes |
| Clicks | Search Console clicks |
| Seen | Search Console impressions |
| Click rate | Search Console CTR |
| Position | Search Console average position |
| Searches | Search Console queries |
Channel names
| In SimpleDash | GA4's default channel group |
|---|---|
| Direct | Direct |
| Search | Organic Search |
| Social | Organic Social |
| Other sites | Referral |
| AI assistants | AI Assistant |
| Video | Organic Video |
| Shopping | Organic Shopping |
| Search ads | Paid Search |
| Social ads | Paid Social |
| Display ads | Display |
| Other ads | Paid Other, Cross-network and other paid channels |
| Unknown | Unassigned |
Want the longer story?
The glossary explains the GA4 terms people ask about most, such as active users, engaged sessions and (not set), in plain words.
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